Archive for the ‘Web Analytics’ Category

The Importance of Web Analytics

Saturday, April 29th, 2017

We live in a society in which intelligence is stigmatized. It’s unfortunate, but it’s true. It’s not as bad as it once was, as evidenced by the rise of “nerds” in popular culture in (very) recent years, but it’s still one of our culture’s biggest flaws. That is why many among us may not see the need for much any data, sadly, but for web analytics in particular. However, data is important, and it always has been. All of the things that are more “manly” than intelligence required some scientific testing and documentation to sort out at some point in history, and so even those who don’t believe in data know, somewhere deep down, that it’s essential. Web analytics is no different.

For our world to go on functioning the way it is and has been, businesses need to thrive, and they can’t do that without data. Period. Companies have to know what works and what doesn’t, as far as sales, of course, but also in workplace standards. All of this knowledge has had to accrue over centuries of failures we shouldn’t dare repeat. Data is what helps us do that. Data is, of course, responsible for the rapid acceleration of human civilization is that last couple centuries, and out of our long, long history, it really has been the last couple hundred years in which we’ve built most of what we use today.

Web analytics are how we know how a website is performing, who’s interested in the site, and much more. This information fuels improvements to the site, the interest of investors and advertisers, etc.The internet “mainstream” internet is built on the back of this kind of data, and it’s improved the internet for the better. As a matter of fact, I can, right now, without leaving my computer, do any number of things that, even twenty years ago, would require a trip to a physical location or a phone call, at the very least. I can order a pizza, I can go shopping, or I can even book a room with RIU Hotels & Resorts, and it’s all thanks to the improvements and advancements made possible by studying the data we’ve been collecting.

Web Analytics To Measure Web Traffic

Thursday, March 23rd, 2017

Web or the world-wide web is a system of internet servers to support documents. They are links through which one can navigate to other documents with the HTML language. The web can be accessed with the help of web browsers. The popular web browsers used today are IE (Internet Explorer), Chrome, Mozilla etc. There is a difference between the internet and World Wide Web. The internet is where all the computers in the world are connected forming a network in which any computer can communicate with any computer in the network. World Wide Web is a way of accessing information over the internet. It is a part of internet.

Web Analytics Tool

Web has a visitor activity which can be tracked to avoid web traffic. It also tracks page clicks, page views etc. It helps in calculating what the customers do with the website, how often they come back visiting, what do they view in the website etc. This is called Web Analytics. This tool also helps in business and research. They also help in knowing how much of web traffic flows through the web and the preference of the clients. It also measures the visitor’s activity. For example: when a client lands on a page and clicks on a link. This will gather information on the link and drivers connected to it thus helping in improving the website used.

There are other measuring methods in web analytics. Some are mouse tracking and eye tracking systems which also work the same way tracking the visitor’s behavior and areas they more often focus. This in turn helps in developing the business overall.

Review Site

Website review is yet another platform to gain a wide knowledge on reviews in any field. It is a site in which reviews can be posted about anything such as products and services in any website. The sites hire professional reviewers to post reviews and pay for individuals with expertise in posting reviews. Both, Web Analytics and Website Review play a major role in capturing the customer needs and improving the business and market research. They not only collect the required information from the web, but also help in developing the websites. When it comes to exploring what one wants to dig in his business, selecting the right Web Analytics and Website Review tool is important.